Knowing that advertising on social media is practically the best way to get recognised, it wouldn’t surprise us if a lot of corporations are clamouring over themselves as to how to do it the correct way.
Elon Musk advertised his new car through MEMES and spent nothing from his wallet for it. His sales skyrocketed because all he did was tweet about it and let the memes manifest themselves. It helps that Musk himself is familiar (and sometimes the centre) with memes. He knew what he was doing and he’s a genius for utilising his fame and Twitter.
You aren’t there yet. In fact, I don’t think ANYONE is up there yet, unless you’re super famous, a meme yourself and actually have a decent sense of humour and understanding with this age’s society. And the internet.
But I digress.
Let’s climb up the ladder anyway. With some tips for social media advertising.
Improve your quality score
It’s a crucial metric. If you’re advertising on Facebook and Twitter, then you can increase your quality score by doing the same to your post engagement rates.
Increase engagement with target audience
Whatever type of audience you are gunning for, never forget to engage with them. People tend to go for the brand or company that seems more human.
Generate free clicks from paid ads
For the ones that actually matter to your business the most. Stop wasting money on the alternative. They generate the worst ROI.
Promote unicorn video ads
The videos that have been performing the best and have been driving the most engagement should be promoted. These videos are either on YouTube, your website or elsewhere.
Score huge wins with custom audiences
The thing about custom audiences is that they would sometimes result in big things like getting major outlet news on a single article you would post on Twitter.
Promote your content on more social media platforms
It just doesn’t have to be the biggest ones, you can go promote on other platforms too to increase your audience from people of a different platform. Go and venture out some more.
Social media remarketing
Do it for more engagement and conversion rates. They increase whenever you do remarketing on social media and cuts your costs by a third. Make sure you make the most of it and push your hard offers.
Combine everything with super remarketing
This when you combine high engagement content, behaviours, demographics and remarketing.
After that, you may now combine paid search and social ads. Don’t worry, social ads are for processing the biased people towards you in a relatively cheap way. As long as you know what you’re doing and you know how to keep the balance, you would become an expert on you social media marketing.
